Samsung is Built On Trust
February 9, 2026Pride of ownership doesn’t always need loud declarations. Sometimes, it grows quietly through trust, consistency, and a sense of community. When a brand like Samsung resonates with millions, what matters more than celebrity endorsements are the real stories — stories about people, progress, and purpose.
To mark 35 years in Malaysia, Samsung has released a brand film featuring its spokespersons: a diverse group of Malaysians who proudly use Samsung Galaxy devices. Their stories go beyond testimonials. They reflect Samsung’s long-standing commitment to innovation, inclusivity, and meaningful connection with the people who use its technology every day.
Innovation that fits into everyday life
Since its global founding in 1969 and its entry into Malaysia in 1991, Samsung has focused on creating technology that enhances daily life — innovation that feels both advanced and accessible.
For many Malaysians, choosing Samsung isn’t about chasing trends. It’s about reliability and confidence — knowing your device will keep up with you, day in and day out. The Galaxy S series, for example, has earned its reputation as a camera phone leader, trusted by users who want to capture life’s moments with exceptional clarity. It has also become the go-to concert smartphone for those who want to preserve unforgettable performances exactly as they experienced them.
Meanwhile, the Galaxy Z series has redefined what a smartphone can be. By leading the foldable category, Samsung introduced a new way to balance productivity and immersive entertainment in a single device.
Samsung also believes that great technology should be inclusive. For users looking for dependable, budget-friendly smartphones that don’t compromise on performance, the Galaxy A series proves that innovation doesn’t have to come with a premium price tag.
Technology that works quietly alongside you
Beyond individual devices, Samsung offers an ecosystem designed to work seamlessly together. Smartphones, tablets, and wearables connect effortlessly, reflecting a simple belief: technology should make life easier, not more complicated.
With the introduction of Galaxy AI, developed alongside Google’s Gemini AI, Samsung is shaping a future where AI supports users intuitively rather than replacing them. From boosting productivity to enhancing creativity, features like Circle to Search are designed to empower users, making technology feel like a natural extension of everyday life.
Samsung’s 35-year journey in Malaysia isn’t just about longevity. It’s about a relationship built on trust, progress, and shared experiences. To every Malaysian who has welcomed Samsung into their lives over the years — thank you for being part of this journey and for making Samsung Your Companion to AI Living.
Powering Malaysian lives, connecting futures
These stories of trust aren’t abstract ideas, nor are they told by a single voice. They are lived by Malaysians across the country — students capturing academic milestones, professionals working on the move, families staying connected across time zones, and individuals pursuing their passions with the support of Galaxy AI.
The answer to “Why Samsung?” isn’t found in one product. It lives in everyday moments. It’s in the quiet pride of ownership shared by millions, to the point where “Why Samsung?” becomes less of a question — and more a way of life.
This spirit comes to life in a brand film featuring Malaysians from all walks of life, celebrating decades of innovation grounded in real experiences.
🎥 Watch the video here and ask yourself: do you remember your first Samsung Galaxy?
https://youtu.be/eLOPsKnsMwk
