Midea Malaysia Sets National Record with the Simultaneous Launch of 18 Brand Stores
December 3, 2025MIDEA Malaysia marked a major milestone today with the nationwide launch of 18 MIDEA brand stores in a single event — a first-of-its-kind rollout officially recognised by the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching in an Event.”
This launch includes 15 new MIDEA Brand Stores, 2 MIDEA Pro-Shops, and 1 Kuala Lumpur showroom featuring a refreshed signboard, collectively showcasing the brand’s rapid expansion in Malaysia. In one coordinated rollout, MIDEA’s physical retail presence has grown from zero to 18 outlets nationwide.
“Launching 18 brand stores simultaneously is more than an expansion — it transforms how customers experience MIDEA,” said Mark Tam, Managing Director of MIDEA Malaysia. “With more touchpoints across the country, Malaysians can explore our smart home solutions firsthand, get expert advice, and enjoy reliable after-sales service closer to home. This marks a new chapter in our growth and further strengthens the trust we aim to build as Malaysia’s preferred smart home partner.”
He added, “We are also proud to unveil the SMART MASTER series, reflecting our commitment to bringing intelligent, user-centric technologies into everyday homes. Combined with our growing retail presence, we aim to offer a more connected, seamless, and convenient experience for all Malaysians.”
Malaysia Book of Records: A Unified Nationwide Launch
All 18 stores hosted a synchronised countdown, unveiling their new storefront signage at the same moment — an event livestreamed nationwide, including on MIDEA Malaysia’s Facebook page.
The ceremony featured:
- The introduction of all 18 brand store owners
- A preview of the SMART MASTER series
- A keynote address by Mark Tam
- Plaque presentations to 17 stores outside Kuala Lumpur
- The official Malaysia Book of Records certificate presentation
Introducing SMART MASTER: AI-Powered Technologies for the Modern Home
As part of the celebration, MIDEA unveiled its SMART MASTER series — a lineup of AI-driven technologies designed to elevate everyday living. These appliances use smart sensors and AI optimisation to learn user behaviour, adjust settings intelligently, and deliver a truly connected home experience.
MIDEA also showcased its latest home innovations, including:
- Avigator Series
- Insta-Fit Master Series
- Laundry Suite
- L-Shaped Cooker Hood MCH-90XS38 (RFID)
- Built-In Gas Hob MGH-2590GL (RFID)
- Robotic Vacuum Cleaner V12
- Bladeless Fan
These products work seamlessly within MIDEA’s connected ecosystem, supported by the SmartHome app, RFID functionality, Wi-Fi control, and energy-efficient engineering for long-term savings.
Strengthening MIDEA’s Footprint in Malaysia
This record-setting expansion highlights MIDEA’s dedication to improving customer accessibility, enhancing retail experiences, and bringing intelligent home technologies to more households across Malaysia.
With rising interest in smart, energy-efficient appliances, MIDEA is targeting approximately 20% growth in 2026. The brand plans to continue expanding its retail network, strengthening dealer partnerships, enhancing nationwide after-sales support, and rolling out a robust product roadmap focused on innovation and customer needs.
Grand Opening Promotions (December 2025)
To celebrate its 18-store launch, MIDEA is offering exclusive promotions throughout December:
🎁 Gift with Purchase (1–31 December 2025)
Receive exclusive gifts with selected MIDEA product purchases (while stocks last).
🎡 Spin & Win (3–10 December 2025)
Spend RM288 and above at participating stores for a chance to spin and win exciting prizes.
🎉 Spend & Win (3–31 December 2025)
Spend RM488 and above on any MIDEA products to enter the Spend & Win contest with attractive rewards.
