L’Oréal Malaysia Sets the Stage for Beauty Innovation and Empowerment
July 13, 2023
L’Oréal Malaysia, a prominent leader in the beauty industry, recently hosted its inaugural corporate showcase, an event that highlighted the company’s commitment to “Create the Beauty that Moves the World.” With a focus on inclusivity, diversity, empowerment, and responsibility, L’Oréal is dedicated to instigating positive changes that impact individuals, communities, and the environment through various initiatives across its brands.
Tomas Hruska, Managing Director of L’Oréal Malaysia, expressed the company’s purpose, stating, “Our mission is to create beauty that moves the world because beauty is not only an essential human need but also a unifying force. Through our emphasis on diversity and inclusion, women empowerment, responsibility, and innovation, we strive to create beauty that is dynamic and beneficial to all. For over two decades, we have been driving meaningful changes in Malaysia, and we remain steadfast in our commitment to make even greater strides in the future.”
One of L’Oréal’s key sustainability objectives is encapsulated in their ambitious plan for 2030, aptly named L’Oréal for the Future. Recognizing the escalating environmental and social challenges we face, L’Oréal is accelerating its transformation towards a business model that respects planetary boundaries while reinforcing its commitment to sustainability and inclusion. This strategic direction ensures that L’Oréal remains at the forefront of responsible corporate practices.
On Brand Commitments: All L’Oréal’s brands aspire to make positive changes in the areas of sustainability, women empowerment, and social issues. In Malaysia, these 12 brands have embarked on this journey: L’Oréal Professionnel Paris, L’Oréal Paris, La Roche Posay, Garnier, Maybelline New York, Lancôme, Yves Saint Laurent Beaute, Armani Beauty, Kiehl’s, shu uemura, IT Cosmetics, and Kérastase.
The L’Oréal Foundation plays a pivotal role in empowering women to shape their own futures and contribute meaningfully to society. Through initiatives like “Beauty for a Better Life,” the foundation equips underprivileged women with hairdressing and beauty skills, providing them with the means to transform their lives and pursue fulfilling careers. Additionally, the L’Oréal-UNESCO For Women in Science program supports women scientists by providing endowments for research, recognizing the crucial role that women play in the field of science.
As technology continues to reshape industries worldwide, L’Oréal recognizes the transformative power of beauty tech. The beauty revolution is not just a concept but a tangible reality, readily accessible at our fingertips. L’Oréal’s commitment to beauty tech is evident through their development of AI-powered skincare solutions, personalized makeup devices, and the exploration of new beauty standards. By harnessing the potential of technology, L’Oréal solidifies its position as a Beauty Tech powerhouse, driving positive impact both collectively and individually.
The recent corporate showcase by L’Oréal Malaysia has effectively demonstrated the company’s unwavering dedication to innovation, empowerment, and sustainability in the beauty industry. With their vision to Create the Beauty that Moves the World, L’Oréal continues to redefine beauty standards, uplift women, and inspire positive change. As we look toward the future, L’Oréal’s commitment to inclusivity, responsibility, and technological advancements promises a world where beauty is not only skin deep but also a catalyst for progress.
