ANTA Launches #ANTABersamaAnda Shoe Donation Campaign

ANTA Launches #ANTABersamaAnda Shoe Donation Campaign

March 21, 2024 0 By Rowena Cletus

ANTA, a leading global sportswear brand, is stepping into the spirit of compassion and solidarity with its inaugural #ANTABersamaAnda shoe donation campaign, aligned with the holy month of Ramadan. The campaign reflects ANTA’s dedication to giving back to communities, calling upon Malaysians to join hands in donating their gently used shoes to support the less fortunate.

From now until 5th April, ANTA will be collecting pre-loved shoes at designated drop-off points across the Klang Valley, including The Exchange TRX, 1 Utama Shopping Centre, Sunway Pyramid, and The Mall, Mid Valley Southkey in Johor Bahru, with a target of gathering at least 200 pairs. These donated shoes will be distributed to underserved communities supported by Teach for Malaysia and Women of Will. ANTA will also provide new shoes and apparel, ensuring recipients can embrace the joyous festivities of Raya with confidence.

Ms Pang Sook Fong, Country Manager of ANTA Malaysia, emphasizes that this initiative not only revives love for old shoes but also contributes to reducing environmental impact. She states, “ANTA is excited to lead this meaningful effort, blending sustainability with social responsibility. By repurposing pre-loved shoes and empowering underprivileged individuals, particularly children and women, we aim to make a positive impact and create a brighter future.”

In appreciation of donors, ANTA offers an exclusive discount on selected footwear products (terms and conditions apply) for every pair of shoes donated.

Furthermore, ANTA will host a series of in-store events starting 15th March 2024, complementing the #ANTABersamaAnda campaign. Customers can explore attractive offers and exciting events at ANTA stores or Additionally, interested runners can participate in the Run-Madan with ANTA Running Team (ART) alongside local running clubs in the Klang Valley. Details of these events will be available on ANTA’s social media platforms.

To add to the excitement, in April 2024, ANTA will introduce the ANTA KAI 1, the first release from Kyrie Irving’s signature line of basketball footwear, to the Malaysian market. With a blend of functionality and aesthetics, the ANTA KAI 1 promises exceptional performance for basketball enthusiasts, following global demand.