Alpha Experience 2025 Ignites Creativity with the Launch of Sony RX1R III and Photo Contest Finale
September 22, 2025The Alpha Experience 2025, held from 20–21 September at Confetti KL, transformed into a vibrant creative playground for photographers, filmmakers, and content creators. Across two immersive days, attendees explored the art of visual storytelling through inspiring talks, hands-on workshops, live demonstrations, and the highly anticipated Road to Alpha Experience Photo Contest finale.
Inspiring Sessions & Hands-On Creativity
The event kicked off with a buzzing crowd eager to dive into interactive sessions covering everything from street photography to cinematic workflows. Participants engaged with regional Sony Alpha creators such as Tavepong Pratoomwong, alongside Malaysia’s rising talents, who shared their techniques, journeys, and insights.
Workshops and gear playgrounds across the venue allowed guests to test Sony’s latest innovations in real-world conditions, turning inspiration into action.
Spotlight on the RX1R III
A key highlight was the official showcase and local availability announcement of Sony’s new RX1R III. The revived premium fixed-lens compact, featuring a high-resolution full-frame sensor and advanced autofocus capabilities, drew strong interest as guests were among the first in Malaysia to experience its performance firsthand. Visitors tested sample images in real shooting conditions, with retail pricing and sales availability confirmed for September 2025.
Celebrating Talent: Road to Alpha Experience Photo Contest
The finale of the Road to Alpha Experience Photo Contest brought the community together in celebration. Shortlisted works were displayed throughout the venue, transforming the space into a gallery of perspectives and stories. The live announcement of winners concluded the weekend on a high note, with deserving creators walking away with coveted Sony gear, lenses, and accessories, alongside recognition from peers.
Strengthening the Alpha Community
Beyond launches and contests, the true highlight was the sense of community. From casual conversations at touch-and-try stations to the collective excitement during prize announcements, Alpha Experience 2025 reaffirmed why the Sony Alpha community continues to grow stronger each year — united by creativity, curiosity, and the passion to capture life through the lens.
