THE LEGO BLOOM BAR X LAZADA

In a first-ever cross-platform partnership, the LEGO Group and Lazada Malaysia are reimagining how couples celebrate Valentine’s Day — making it more hands-on, meaningful, and relaxed.

This Valentine’s Day, many couples are moving away from crowded restaurants and predictable plans. Instead, they’re choosing quieter moments that feel more personal, from cosy nights at home to shared activities they can enjoy together. Tapping into this shift, LEGO and Lazada are making it easier to celebrate early without overthinking plans or rushing for last-minute gifts.

The collaboration comes to life through the LEGO Bloom Bar x Lazada Pop-Up, happening from 6 to 8 February 2026 at Elmina Lakeside Mall.

At the pop-up, visitors can enjoy the LEGO Make and Take Experience and take on the Bloom Together Challenge. Activities include spinning the Love Wheel, capturing memories at the Bloom Together photo area, and signing up for the LEGO Official Store membership on Lazada. Visitors who complete all three activities will receive a LEGO gift.

To elevate the experience, shoppers can also redeem the Bloom Together Kit*, an exclusive Valentine’s gift-with-purchase designed to make building together more meaningful. The kit includes a display stand, activity prompts, and keepsake elements for couples to enjoy as they build. At the pop-up, the kit can be redeemed with a special event-only minimum spend of RM400 (lower than the usual RM520) when purchased through the LEGO Official Store on the Lazada app, using Click & Collect for on-site redemption.

With Click & Collect, shoppers can browse and purchase on the Lazada app at their own pace, collect their orders at the pop-up, and continue enjoying on-ground activities, extra gifts, and exclusive vouchers available at the event.

Like flowers, everyone has their own style and preferences — and the LEGO Group offers something for every taste with its LEGO 2026 Botanical Series. Inspired by real blooms but designed to last, the collection includes Daisies, the Flowering Cactus, Bouquet of Roses, Bouquet of Pink Roses, and the Pretty Pink Bouquet, each with its own unique charm. Once built, these sets become decorative pieces that stay in the home long after Valentine’s Day, offering a lasting alternative to traditional flowers. For couples, they also become a keepsake created together.

To make gift-giving easier, Lazada is rolling out exclusive Valentine’s Day promotions from 26 January to 15 February, giving shoppers more time and flexibility to plan. Customers who spend a minimum of RM520 on LEGO Adult sets, including at least one Botanical set, will receive the Bloom Together Kit*. Selected LEGO Botanical sets will also be available at 25% off from 6 to 15 February, making it easier to choose a thoughtful gift without the last-minute rush.